Marketing Planner Concept

My focus here was in a conceptual marketing planner that targets entrepreneurs. There's a ton of apps with a lot of cool and useful features for content creation but it can quickly get overwhelming. In this project I centered my thinking on a particular persona— an up and coming small business [cafe] that currently uses multiple social platforms to keep their audiences engaged and updated with latest drops.

Role

Product Design

Planner

From this [calendar] initial screen, the business owner can plan a time to post, by choosing a specific date + time. This is perfect for helping content creators stay on track with their algorithm and flexibility to manage and view any upcoming existing scheduled posts from one this calendar screen.

QUICK PROTOTYPE →

Published Posts

The published screen/tab gives them an overall list view, with ‘quick’ performance info. They can also navigate through their posts quickly by filtering by dates or social media platforms.

In addition they'll also able to see more insightful analytics on content that has been performing well based on top media type and top post.

Final Designs

The individual post goes in-depth with analytics, offering more brand awareness, giving them insight on; number of new followers, the audience reach, impressions, audience growth rate and more.

Another detail is the engagement of their audience, knowing the number of reactions, comments, and shares on each post. Based on their objectives, this could be a tool that’ll help them measure success and help the business owner better handle their overall post management.